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 why mindhood

In 2017, the American Journal of Epidemiology did a study to determine if social media was causing unhappiness as opposed to simply appealing to people who were already unhappy. It concluded that the causation is significant.

Why we came together:

Mindhood came about because the human experience has shifted dramatically since the advent of the cell phone. Technology and social media overuse have taken a debilitating toll on society:

    • 89% of college students report sleeping with their phone and answering texts in the middle of the night.
    • 50% of teens report being addicted to their cell phones.
    • 64% of adults surveyed said they “felt overwhelming anxiety” when they didn’t have access to their cell phones.
    • Since the introduction of the cell phone, reports of clinical depression have increased 70%.


Guinness Beer ran #phonesdown, a campaign to raise awareness about phone use in pubs, where they found 94% of the people who participated were happier without their phones during a night out.

“Phones can both enhance and erode our sociability; on the one hand smartphones enable us to connect and share updates with friends but they can also distract us and draw us away from the here and now when we’re with friends and family. The findings from this study are scientific evidence that if we put our phones down when we meet with friends and family, we not only enjoy the experience more but also feel closer to them and have a greater sense of belonging.”

Richard Layte, Head of Sociology at Trinity College and scientific advisor for the study

What we are doing:

Mindhood helps people flip the current tech-addicted culture with in-person digital wellness trainings focused on mindful practices, mindful use of your phone or mindful relationships for example,  in conjunction with a proprietary texting platform for support.

Mindhood users participate in groups (for example: a work team, a fraternity or sorority, a team, or a parent group) and receive daily texts that offer the opportunity to reflect on  mood with an emoji, state a daily intention and gratitude, and participate in fun, mini challenges with peers.  The emojis are aggregated anonymously in a pie chart to display the overall mood of the group.

We are currently rolling out at colleges, companies, and organizations nationally. Contact us to participate!